Purple Carrot: The startup fundraised $4M for its vegan meal kit.

Purple Carrot announced that they fundraised $4 million from Fresh Del Monte Produce.

« Securing this strategic investment from Fresh Del Monte is a huge validation of our business model, and an important step forward for our company. Helping people eat more plant-based foods represents our differentiated, purpose-driven commitment to making the planet and the people who live on it healthier, » said Andy Levitt, Purple Carrot’s Founder & CEO.

« This investment by Fresh Del Monte will strengthen our ability to create meaningful and lasting change, improve our core product, and open up a world of possibilities for brand expansion. I couldn’t be happier. »

The growth in plant-based eating is expected to double from 2015 to an estimated $25 billion in 2020. Moreover, the meal kit market is projected to grow from $1.6 billion in 2016 to $35 billion in 2025.

Purple Carrot, which launched in October 2014 out of Levitt’s garage, delivers fresh, pre-portioned ingredients nationwide with simple step-by-step guidance for people to cook distinctive, healthy, plant-based meals at home.