Xiaomi needs a name; GoPro needs cash.
GoPro who worth $761 million – quite far away from their $10 billions a few years ago -, mandated JPMorgan Chase & Co to find an investor.
Xiaomi has the technology but needs a name. It’s a company who knows how to develop good quality products, and very diverse: smartphone, action-cam, electric scooter, laptop…
GoPro is one of the best in term of marketing; it would be a good move for Xiaomi to conquest the US and Europe.
The « Photo/Video » market is quite complicated. It’s hard for a new brand to get into it, but not impossible: DJI is now the #1 seller of « civilian » drone or with their image stabilizer, the DJI Ronin that are very popular!
The last question is: Does GoPro will accept to be sold for 10% of what they were worthing before?
Wait & See!